by Gene Crawford | Mar 10, 2025 | Podcast
As I approached my milestone birthday (50), I found myself reflecting on what it truly means to live a well-lived life. Would I trade spontaneity for meticulously curated longevity? This episode dives into the balance between living fully and striving for longevity, drawing insights from The Wealth That Money Can’t Buy by Robin Sharma and Outlive by Peter Attia. We explore themes of health, aging, and personal growth, sharing personal stories of knee troubles and family loss while emphasizing the importance of emotional well-being. Discussing healthspan versus lifespan, we highlight small, sustainable habits from How Not to Age by Michael Greger that can lead to profound results. Writing, from journaling to blogging, emerges as a powerful tool for self-reflection and personal growth. We also touch on the importance of mindful morning routines and creative ways to capture spontaneous ideas. In a world of societal divides, we emphasize unity, understanding, and the ongoing journey of balancing love and frustration with the world around us.
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by Gene Crawford | Mar 4, 2025 | Blog, Inspiration
We’ve all been there. You wake up, and your body feels sluggish. Your mind whispers excuses: “I’ll train tomorrow,” “I’m too tired,” “I don’t have time.” Before you know it, you’ve skipped another session.
The difference between high performers and everyone else isn’t that they always feel motivated; it’s that they train even when they don’t want to. This is where Jocko Willink’s “Discipline = Freedom” philosophy comes in:
“Don’t expect to be motivated every day to get out there and make things happen. You won’t be. Don’t count on motivation. Count on discipline.” — Jocko Willink
Motivation is temporary: it’s an emotional state that fluctuates. Discipline, on the other hand, is a system. It removes the need for motivation because you train whether you feel like it or not. And that’s what creates freedom, the freedom to perform at a high level, to reach your goals, and to control your own destiny.
Why We Struggle to Train When We Don’t Feel Like It
Before we fix the problem, we need to understand why laziness or hesitation happens in the first place.
A. Mental Barriers That Kill Discipline:
❌ Instant Gratification Wins – Your brain prioritizes short-term comfort (Netflix, scrolling, staying in bed) over long-term benefits.
❌ Overthinking Kills Action – You spend too much time thinking about training instead of just doing it.
❌ Perfectionism Leads to Paralysis – You tell yourself, “If I can’t train perfectly, I shouldn’t train at all.”
❌ Emotions Dictate Action – You wait until you feel motivated instead of training out of habit.
The Jocko Willink Approach: Discipline Over Feelings
Jocko’s core belief is simple: You don’t negotiate with your feelings. You do what needs to be done—no matter what.
This means:
- You train because it’s who you are, not because you feel like it.
- You don’t rely on motivation, you rely on habit and structure.
- You keep promises to yourself, no matter how tired or unmotivated you feel.
Discipline gives you freedom from excuses, freedom from regret, and freedom to achieve your potential. When you commit to discipline, laziness loses its grip on you.
Strategies to Train When You Don’t Feel Like It
Lower the Activation Energy: Make It Easy to Start
The hardest part is often just getting started. Instead of thinking, “I have to do an intense 2-hour session,” break it down:
✅ “I’ll just warm up for 5 minutes.” (Momentum builds action.)
✅ “I’ll only do one set.” (You’ll likely keep going once you start.)
✅ “I’ll put my gi or gym clothes on and step outside.” (Dressing for action makes it easier to commit.)
Create a Non-Negotiable Routine
Jocko wakes up at 4:30 AM every single day. Why? Because routine eliminates decision fatigue. If you build a structured, non-negotiable training schedule, it removes the need to think about if you should train, you just do it.
✅ Train at the same time every day.
✅ Make it a priority, not an option.
✅ Treat it like brushing your teeth, it just happens, no excuses.
The 2-Minute Rule: Just Show Up
If you’re feeling lazy, tell yourself: “I’ll train for just 2 minutes.”
Once you start, your brain switches gears, and you’ll almost always keep going. Action creates motivation, not the other way around.
Use the “Future You” Mindset
Ask yourself:
“Will I feel better or worse after skipping this session?”
“If I skip today, will it be easier or harder to train tomorrow?”
“What would a disciplined version of myself do right now?”
Train for your future self, not your present emotions.
Accountability & Non-Negotiable Standards
✅ Train with a partner – It’s harder to skip when someone else expects you to show up.
✅ Announce your commitment – Tell a friend, social media, or a coach so you’re held accountable.
✅ Develop warrior standards – Make training part of your identity. Instead of saying, “I should train,” say, “I don’t miss training.”
Remove Comfort as an Option
Jocko’s mindset: Comfort is the enemy. If you always allow yourself the easy way out, you’ll take it.
- Set your alarm far from your bed so you have to get up.
- Keep your training gear in plain sight as a visual trigger.
- Remove distractions before they become an excuse.
Why This Leads to Freedom
Discipline creates freedom because:
✅ You don’t waste time debating whether to train. You just do it.
✅ You’re free from the guilt and regret of skipping sessions.
✅ You’re free from the limitations of your emotions controlling you.
✅ You build a body and mind that can handle anything life throws at you.
Once you make training a non-negotiable, you unlock the freedom to be stronger, tougher, and more in control of your life.
Who Do You Want to Be?
Every time you choose to train when you don’t feel like it, you’re proving to yourself that you’re a warrior, not a quitter. The hard days are what separate the disciplined from the weak.
The question isn’t whether you feel like training.
The question is: Do you want to be weak, or do you want to be strong?
Answer with action. Get up. Get after it.
by Gene Crawford | Mar 3, 2025 | Podcast
Unlock the power of Uketamo and transform your approach to life and martial arts. This episode explores the intersection of ancient Japanese philosophy and modern resilience-building techniques, revealing how radical acceptance can turn pain and failure into growth. Inspired by Yamabushi monks and the stoic mindset of “embracing the suck” used by Navy SEALs, we discuss how embracing discomfort with gratitude enhances adaptability and strength. Whether you’re a martial artist, coach, or navigating life’s challenges, Uketamo offers a path to composure and learning from setbacks. Share your thoughts, subscribe, and help us build a community rooted in strength and discipline.
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by Gene Crawford | Feb 24, 2025 | Podcast
Can the ancient art of ninjutsu unlock modern-day success? Let’s explore how this stealthy discipline offers powerful lessons in mindfulness, adaptability, and resilience. Inspired by Stephen K. Hayes’s Ninjutsu: The Art of the Invisible Warrior, we uncover how its timeless principles transcend combat, shaping leadership, strategy, and personal growth. Through historical insights, modern applications, and techniques like meditation and visualization, we reveal how embracing the ninja mindset fosters patience, foresight, and balance in an unpredictable world. Tune in to discover how ninjutsu’s wisdom can guide you toward mental fortitude, integrity, and true happiness.
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by Gene Crawford | Feb 17, 2025 | Podcast
In this episode we dive into the power of stealth biometrics—how tracking key health metrics, inspired by the Whoop strap, can transform both personal wellness and business strategy. A wake-up call from alarming blood work sparked a journey of self-optimization—leveraging sleep tracking, stress management, mindful eating, and intermittent fasting to build resilience and peak performance.
But this isn’t just about health. The same principles that drive physical improvement—data, discipline, and continuous progress—are the foundation of business success. We break down how tracking and measuring key metrics can help you build financial safety nets, create sustainable growth, and cultivate a mindset built for long-term success.
Tune in to discover how embracing data-driven decisions and consistent refinement can elevate both your body and your business. It’s time to take control, set meaningful goals, and thrive.
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