We’re talking with Bill Phillips; retired Navy Commander, cancer survivor, and founder of the KFG Project. After a stage three colorectal cancer diagnosis, Bill leaned on the mental tools forged in military service to navigate the fight of his life. We explore how his mantra “Keep F*ing Going” became a lifeline and mission, now driving KFG’s work supporting veterans and first responders through cancer recovery. Bill shares raw insights on purpose after service, resilience through chaos, and the power of presence. This is a powerful conversation about grit, healing, and building a legacy through hardship.

Bill Phillips, the founder of KFG Project

https://www.kfgproject.org/
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Bill Phillips, a retired U.S. Navy Commander and stage III colorectal cancer survivor, is the founder of the KFG Project—a nonprofit dedicated to supporting cancer-affected military personnel, first responders, and their families. After 22 years of service, including roles as a tactical jet aviator and Pentagon acquisitions officer, Phillips faced his own battle with cancer, which inspired him to create an organization aimed at helping others navigate similar challenges .(LinkedIn)

The KFG Project, headquartered in Finksburg, Maryland, offers free therapeutic respite housing and professional coaching focused on improving cancer outcomes through lifestyle factors such as diet, physical activity, stress management, and mind-body connection . The organization’s name and mantra, “Keep f*ing going,” reflect Phillips’ personal resolve during treatment and serve as a rallying cry for resilience among those they support .(LinkedIn)

Phillips’ journey from military service to cancer advocacy has been featured in various media outlets, highlighting his commitment to ensuring that no one faces cancer alone . Through the KFG Project, he continues to empower individuals affected by cancer to take control of their recovery and well-being.(LinkedIn)For more information or to support the KFG Project, visit kfgproject.org.

——— EPISODE CHAPTERS WITH SHORT KEY POINTS ———

(0:00:01) – Building Mental Armor Through Discipline
Discipline, routines, and voluntary hardship build resilience, inspired by figures like Jocko Willink and Miyamoto Musashi.

(0:10:11) – Building Mental Strength Through Reflection
Musashi’s mindset prioritizes discomfort and self-reflection, while digital detoxes reduce distraction and foster mental sharpening.

(0:24:24) – Building Mental Resilience Through Practice
Mental resilience, community, discipline, voluntary hardship, self-reflection, strategic disconnection – all essential skills for modern warriors.